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Apple to decimate online tracking with new privacy feature –

Apple’s new privacy-protecting App Tracking Transparency is about to launch, and it has app developers and advertisers worried.



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Apple believes that privacy is a fundamental human right. Marketing hype or not, there’s no doubt that our online privacy is under threat like never before. Sadly, many of us don’t even know that our activities are being tracked online, or that our data is being bought and sold in ‘ad auctions’ and by data brokers.
The good news is that Apple is taking steps to protect our privacy across its devices. The company’s latest move is to force app publishers to declare when their apps are tracking us….

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